What is the difference between a product and a brand?

A product is an item which is ready for sale in the market. A brand is something which distinguishes a product from other products in the market. What is it? A product is What you need? A brand is What you want? A product can be easily copied. A brand has a distinguished identity, that cannot be copied. Can it be replaced? What they do?

What is brand and product management?

The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success.

What is product branding?

Product branding is the intersection of many moving parts, including logo, colors, package design, product names and descriptions, brand voice, brand values, brand story, and the general messaging used by the brand. The whole is greater than the sum of its parts — a sum that is calculated strategically.